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JF Creative ​Pet ​MArketing

Design

the future

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Woman in Office with Pet Dog
Person Holding Silver Iphone 6
Veterinarian Examines a Cat
dog french bulldog works at a laptop.

What I do

Elevate your brand and make your mark in the pet ​industry

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Brand Identity

SM Content Strategy

E-Mail ​Marketing

SM Mana​gement

Website Development

SEO & C​opywriting

Clients & Experience

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Schematiq

Brand Identity

01

Background

Lack of differentiation in a crowded market; ​difficulty in conveying unique value.

02

Solution

I conduct a brand audit to identify strengths and ​unique aspects of your practice. Develop a ​compelling brand story that highlights your ​expertise, compassionate care, or specialized ​services. Consistently communicate this ​narrative across all marketing channels to ​differentiate your clinic effectively

Lead Magnet

E-​Mail Marketing

01

Background

Low open rates and engagement; ​emails perceived as spammy or ​irrelevant.

02

Solution

I segment your email list based on pet ​owner demographics, pet type, and ​engagement history. Personalize content ​with relevant pet care tips, health ​updates, and exclusive offers. Use ​engaging subject lines and provide value ​with each email, such as educational ​content or promotions tailored to the ​recipient's pet needs.

SEO & Copywriting

Ke​ywords

01

Pr​oblem

Low search engine rankings; ineffective use of ​keywords and content optimization.

02

Solution

I conduct keyword research specific to ​veterinary services and local pet health queries. ​Optimize website content, including meta tags, ​headers, and image alt text, with relevant ​keywords. Publish high-quality, informative blog ​posts addressing common pet health concerns ​and local pet care tips. Build backlinks from ​reputable pet-related websites to improve ​domain authority and search visibility.

Website Development

Website

01

Background

Outdated website design or functionality; poor ​user experience (UX) leading to high bounce ​rates.

02

Solution

Redesign your website with a modern, user-​friendly interface optimized for mobile devices. ​Ensure fast loading times, intuitive navigation, ​and clear calls-to-action for appointment ​booking or contacting your clinic. Incorporate ​SEO best practices to improve search engine ​visibility and drive organic traffic.

Social Media Content Strategy

So​cial Platforms

01

Background

Inconsistent or ineffective content; low ​engagement and reach.


02

Solution

Develop a content calendar aligned with pet ​health trends, seasonal topics, and clinic events. ​Share informative posts, client testimonials, and ​behind-the-scenes stories to humanize your ​practice. Use compelling visuals and interactive ​elements (polls, quizzes) to boost engagement. ​Monitor analytics to refine content strategy ​based on what resonates with your audience.

Social Media Management

So​cial Platforms

01

Pr​oblem

Difficulty in maintaining a consistent online ​presence; lack of resources to manage multiple ​platforms.

02

Solution

Invest in social media management tools to ​schedule posts, monitor mentions, and analyze ​performance metrics. Delegate responsibilities ​within your team or consider outsourcing social ​media tasks to a digital marketing agency ​specializing in veterinary practices (AKA Me!). ​Set clear goals and KPIs to track success a​nd adjust strategies acc​ordingly.

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JF Creative ​Pet ​Marketing

Get your ​FREE E-book

info@joanne-fernandez.com

(919) 931-3891


P.O. Box 1807,

Barceloneta, PR 00617

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