What I do
Elevate your brand and make your mark in the pet industry
Brand Identity →
SM Content Strategy →
E-Mail Marketing →
SM Management →
Website Development →
SEO & Copywriting →
Clients & Experience
Schematiq
Brand Identity
01
Background
Lack of differentiation in a crowded market; difficulty in conveying unique value.
02
Solution
I conduct a brand audit to identify strengths and unique aspects of your practice. Develop a compelling brand story that highlights your expertise, compassionate care, or specialized services. Consistently communicate this narrative across all marketing channels to differentiate your clinic effectively
Lead Magnet
E-Mail Marketing
01
Background
Low open rates and engagement; emails perceived as spammy or irrelevant.
02
Solution
I segment your email list based on pet owner demographics, pet type, and engagement history. Personalize content with relevant pet care tips, health updates, and exclusive offers. Use engaging subject lines and provide value with each email, such as educational content or promotions tailored to the recipient's pet needs.
SEO & Copywriting
Keywords
01
Problem
Low search engine rankings; ineffective use of keywords and content optimization.
02
Solution
I conduct keyword research specific to veterinary services and local pet health queries. Optimize website content, including meta tags, headers, and image alt text, with relevant keywords. Publish high-quality, informative blog posts addressing common pet health concerns and local pet care tips. Build backlinks from reputable pet-related websites to improve domain authority and search visibility.
Website Development
Website
01
Background
Outdated website design or functionality; poor user experience (UX) leading to high bounce rates.
02
Solution
Redesign your website with a modern, user-friendly interface optimized for mobile devices. Ensure fast loading times, intuitive navigation, and clear calls-to-action for appointment booking or contacting your clinic. Incorporate SEO best practices to improve search engine visibility and drive organic traffic.
Social Media Content Strategy
Social Platforms
01
Background
Inconsistent or ineffective content; low engagement and reach.
02
Solution
Develop a content calendar aligned with pet health trends, seasonal topics, and clinic events. Share informative posts, client testimonials, and behind-the-scenes stories to humanize your practice. Use compelling visuals and interactive elements (polls, quizzes) to boost engagement. Monitor analytics to refine content strategy based on what resonates with your audience.
Social Media Management
Social Platforms
01
Problem
Difficulty in maintaining a consistent online presence; lack of resources to manage multiple platforms.
02
Solution
Invest in social media management tools to schedule posts, monitor mentions, and analyze performance metrics. Delegate responsibilities within your team or consider outsourcing social media tasks to a digital marketing agency specializing in veterinary practices (AKA Me!). Set clear goals and KPIs to track success and adjust strategies accordingly.
JF Creative Pet Marketing
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info@joanne-fernandez.com
(919) 931-3891
P.O. Box 1807,
Barceloneta, PR 00617